Boldly go where some designers have gone before
President Donald Trump on Friday revealed the official logo for the Space Force, the newest branch of the armed forces and part of the existing United States Air Force department, in a tweet.
The Space Force, a fixation of Trump’s throughout his presidency, became a reality last month when Congress passed a $738 billion military bill that created the sixth branch of the military. And now the Air Force is responsible for branding, uniform design, and the various other requirements involved with creating a new armed force.
However, the logo appears to borrow heavily from the fictional logo of Starfleet from the Star Trek universe.
Vocal Trump critic and former Star Trek cast member George Takei also weighed in.
Analyst and former national security policy advisor John Noonan, who was a member of the USAF, commented on Twitter shortly after the announcement to point out that the Space Force logo, while similar in design to the Starfleet one, is in fact based on an existing Air Force command logo.
Adding another wrinkle to the situation is that Trump’s political action committee, the Trump Make America Great Again Committee, was polling voters back in 2018 about which Space Force logos they liked the best. And the six options provided all look drastically different than the end result we have today, with quite a few featuring NASA-inspired iconography and type faces alongside retro-futurist aesthetics.
It’s not entirely clear how the team responsible for branding the Space Force went from that to what Trump revealed this afternoon. But here we are.
Although, as one user on Twitter noted, the designers did seem to take some cues from the NASA logo, predominantly the exact placement of the stars that appear to have been copied over directly.