Mobile gamers have spent more than $1 billion dollars on Nintendo’s mobile offerings, and the biggest contributor might not be the game you think.
Mobile gamers have spent more than $1 billion dollars on Nintendo’s mobile offerings, and the biggest contributor might not be the game you’re thinking of.
Nintendo used to have its lane and stick to it. Sure, it was a very innovative lane with ever-changing console concepts, but it didn’t really tend to play well with others for the most part. When the term “console exclusive” is thrown around, gamers tend to think of titles such as Halo and Marvel’s Spider-Man. However, the OG console exclusive is Mario and any game the little red-clad plumber has appeared in ever since.
Even Nintendo has had to loosen the reigns in that regard recently, though. The Super Smash Bros. roster now boasts more non-Nintendo characters than ever before, and Mario and his friends and foes have ventured onto mobile on multiple occasions. Nintendo’s forays into the mobile scene have received mixed reviews, but have raked in a lot of money for the company.
And we mean a lot. Sensor Tower revealed that players have spent $1 billion across all of Nintendo’s mobile games. Perhaps most shocking of all is that the title responsible for well over half of that billion-dollar haul is a Mario-less one. Fire Emblem Heroes, which was released back in February 2017, has racked up a staggering $656 million.
ario can’t even boast a distant second place as that belong to Animal Crossing: Pocket Camp. Players of that game have spent $131 million so far. Third, fourth, and fifth are all Mario-led games, however. Mario Kart Tour, Super Mario Run, and Dr. Mario World, in that order. Tour taking the lead over the other two titles is impressive on the surface, especially since it was only released four months ago.
However, Tour was really competing against two games that might well be considered failures at this point. Most of Super Mario Run was locked behind a paywall, and players did not react well to the microtransaction system employed in Dr. Mario World. Nintendo learned from the mistakes made during the creation process of those games and tried to avoid them in Tour. It has its problems, but $86 million in four months is nothing to be sniffed at.